Serene Insurance, a member of the First Sky Group, was named the fastest growing insurance company in the country at the 5th Annual Ghana Insurance Awards held in Accra.
Having become a strong family brand in the general insurance sector in the country since its inception in 2018, Serene Insurance is well capitalized with approximately GHS 57 million and was the first insurance company in Ghana to officially announce full capitalization in January 2021, well above the limit. set for the new capital requirements by the regulator, the National Insurance Commission for insurance companies.
From the beginning with a single branch, Serene Insurance now has nine (9) branches with over sixty-eight (68) employees and over forty thousand (40,000) institutional and retail customers, showing the growth and steady market penetration of the industry in Ghana over the span of four years.
The recognition was based on Serene Insurance’s aggressive reach, unparalleled customer service, strong financial foundation, being one of the best capitalized players in the industry and inclusive product penetration in the insurance market. , among other innovations.
Serene Insurance recorded strong growth in key financial indicators across its various business segments, as it recorded approximately GHS 43.3 million in gross written premiums for FY 2021, representing a 50% increase from compared to 21.7 million GHS in 2020.
Commenting on the awards, Mr. Michael Agbleke, Managing Director, Technical, said: “We are very pleased that Serene Insurance has once again been recognized by the insurance industry’s most sought after and credible awards programs. . This is a firm indication of our unrivaled strong track record of timely claims payment, excellent customer service and the deployment of innovative products and services in a relatively short 4 years as an industry player.” .
“We remain focused on being the preferred insurance partner and institution of choice for our people, shareholders and customers,” noted Mr. Agbleke in thanks to all stakeholders.
Ms. Eugenia Agyire-Tettey, Head of Marketing at Serene Insurance, explained “To demonstrate our commitment to protecting the interest of clients, we have partnered with strong and reliable local and international reinsurance companies such as Ghana Re, Mainstream Re, Waica and African Reinsurance among others to support our operations while providing another layer of protection to policyholders”.
In his welcome address, Mr. Richard Abbey, Chief Executive Officer of Xodus Communications, organizers of the Ghana Insurance Awards, noted that his outfit was in partnership with industry players to promote higher standards and recognize the Excellency.
Guest of honor Dr. Bernard Okoe Boye, Chief Executive of the National Health Insurance Authority (NHIA) congratulated the nominees and winners for pushing the boundaries of excellence and quality services.
The Ghana Insurance Awards is a registered trademark owned by Xodus Communications Limited, organizers of Forty under 40 Ghana, Forty under 40 Africa, Ghana Oil and Gas Awards, Ghana Manufacturing Awards and Ghana Auto Awards.
Serene Insurance, as a member of the First Sky group, has First Sky Construction, one of the largest local construction companies in Ghana and Volta Serene Hotel, the only luxury hotel in the Volta region as major shareholders. Having been incorporated in 2016, Serene Insurance was officially externalized in September 2018 to bring innovation, speed and agility to the delivery of insurance products and services in the country, anchored on the belief of a customer satisfied telling the good story of Serene Insurance to others.
Serene Insurance’s existence is anchored on the following pillars: (a) building a strong base of customer advocates (b) customer experience should guide our marketing efforts (c) We believe in a satisfied customer who tells the right story story of Serene Insurance to others (d) Prompt claims payment service will promote client referrals.
Serene Insurance is indeed the new face of insurance.
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