Insurance policies

Prudential upgrades its digital platform to issue life insurance policies in minutes

The Pulse app offers holistic health and wealth management. PROVIDED

Prudential upgrades its digital platform to issue life insurance policies in minutes

Customers can now get instant access to manage new policies through Pulse by Prudential

Prudential Cambodia today launched its high digital service standard to issue most life insurance policies within five minutes at the point of sale, making financial security more accessible to more Cambodians.

Prudential’s omnichannel approach gives customers multiple options for purchasing its insurance products, either using their own digital devices or seeking advice from financial consultants. After submitting all necessary information, the insurer’s automated underwriting platform assesses new applications in seconds, then issues new insurance policies in minutes instead of days.

With immediate access through the insurer’s holistic health and wealth management app, Pulse by Prudential, customers can instantly view and manage their new policies, including updating beneficiary information.

“As the first digital insurer in Cambodia, we want to continue doing our part to make insurance more accessible and affordable for all Cambodians. Technology not only allows us to provide an easier and better customer experience, but we also allows us to be better connected with our customers,” said Sanjay Chakrabarty, CEO of Prudential Cambodia.

“The new platform also helps us assess and approve claims faster, allowing customers to access funds when they need them most.”

Since 2013, Prudential Cambodia has been providing affordable and comprehensive savings and protection solutions through its insurance consultants to help Cambodians plan for their financial security, health and well-being. In 2021, to make it easier for more Cambodians to access insurance, the insurer launched three small digital insurance products to address the most concerning health and protection needs, from dengue fever and from traffic accidents to affordable health care. Customers can purchase, manage and submit claims for these insurance products with an end-to-end digital experience, all available on Pulse.

“I purchased PruMySafety because I was concerned about unforeseen medical expenses in case I got into an accident. Unfortunately, I broke a bone in a recent accident. I raised the claim on Pulse, then I got the claim from Prudential within a day,” said 26-year-old insured Lay Keanghok.

Pulse is an artificial intelligence (AI) powered mobile app designed to bring holistic health and wealth solutions to Prudential clients in addition to helping them manage their policies. For example, customers can take an AI-based health checkup, join an online community like running, dancing, young mothers, locate the nearest hospital, and learn how to better manage their finances through a educational content. The app is available on Android and iOS, can be downloaded for free, and users can register using their phone numbers.

Pulse is part of Prudential’s strategy to provide affordable, accessible healthcare and simplify financial planning for everyone. Launched in Malaysia in August 2019, Pulse is now available in 19 markets and 11 languages ​​in Asia and Africa and has been downloaded over 31 million times.