Polly opens a new chapter for the seven-year-old business, which has grown exponentially and now serves car buyers at more than 1,200 dealerships nationwide, including a growing number of the top 150 dealer groups. Polly plans to further expand its automotive retail insurance market, which continues to create tangible insurance savings opportunities for hundreds of thousands of buyers each year.
“We will be forever grateful to have started our journey as DealerPolicy, but looking forward, it’s time to align our brand with the unwavering commitment we have to our customers,” said Travis Fitzgerald, co- founder and CEO of Polly. “The Polly name represents the incredible coalition of support we have built between dealers, partners and industries, in addition to the ever-increasing value and convenience we are able to bring to consumers.”
The new Polly brand underscores the company’s commitment to modernizing the process of buying a new car, making it faster, easier, more affordable and better protected – with insurance from trusted carriers. “The timing of the Polly rebrand aligns perfectly with growing consumer demand for more personalized insurance solutions,” said Jeff Mongeon, co-founder and chief insurance officer of Polly Insurance Agency. The name change also creates a unique opportunity for select resellers to co-brand. Driven by dealer demand, Polly now offers authorized dealers the ability to provide a white label version of the Polly platform to their customers, creating increased touchpoints, greater brand affinity and profitability. improved.
“Our belief is that a more user-friendly, accessible and memorable brand, logo and marketing tone will prove more appealing to consumers, which will improve customer loyalty and retention. Polly reflects our humble beginnings, but better embodies who we aspire to be, and it’s a brand we believe will better carry our valued carriers, dealers, users and customers into the future,” said Travis Fitzgerald.
Polly allows customers to bundle car insurance with their car purchase, providing a completely streamlined shopping experience that complements the retail process and generates savings for customers. On average, Polly customers who report savings save $64 per month on their car insurance. These savings allow customers to reinvest in additional F&I products offered by dealers. Polly network dealers report an average gross increase of 44%.
The new branding changes, including updates to all digital properties, will take effect March 2, 2022. Polly will make her debut at the National Automobile Dealers Association Show (NADA) in Las Vegas in the North Hall, Booth # 7009, from March 11 to 13.
Polly is the most trusted and comprehensive digital insurance marketplace for automotive retailers and their valued customers. The company’s innovative mobile technology allows car buyers to view multiple insurance quotes and immediately shop online and/or connect with licensed insurance agents to complete the process. With an exclusive combination of partnerships between leading automotive retailers and data providers, an industry-leading network of insurance companies, and access to Polly Insurance Authorized Agents, Polly is recognized for its place at the front -guard of Insurtech. Polly Insurance is a licensed insurance agency with licenses to operate in the lower 48 states.